Trajan Pro by Adobe is a font based on the Victoria’s Secret logo.
The Trajan typeface, designed by Carol Twombly in 1989 for Adobe, is inspired by the Roman capitals on Trajan’s Column (AD 113). It features only uppercase letters with elegant, geometric proportions and a timeless, classic feel. Widely used in movie posters (e.g., Titanic) and formal contexts, it symbolizes tradition and authority. Trajan’s popularity in Hollywood and branding has made it an iconic but occasionally overused design staple.
Victoria’s Secret, founded in 1977 by Roy Raymond, is a leading American retailer specializing in lingerie, sleepwear, and beauty products. The brand gained global recognition for its glamorous fashion shows, which featured models known as “Angels.” Some of the most famous Angels include Gisele Bündchen, Adriana Lima, Tyra Banks, Alessandra Ambrosio, and Candice Swanepoel. Over time, Victoria’s Secret became synonymous with high-end lingerie and has played a significant role in shaping lingerie marketing. The brand has faced challenges in recent years, including shifting consumer preferences and criticism over body image representation, prompting a reevaluation of its image.
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This font is tagged: Adobe, Carol Twombly, Trajan
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