ITC Avant Garde Gothic by ITC is a font based on the New Balance logo.
Avant Garde is a geometric sans-serif typeface designed by Herb Lubalin and Tom Carnase in 1970. It is known for its clean, modern appearance and distinctive rounded letterforms, inspired by the visual style of the 1920s avant-garde movement. Often used in advertising, magazine headlines, and branding, Avant Garde has become iconic for its bold, minimalist design. The typeface is available in various weights and was later expanded into multiple families, maintaining its relevance in contemporary typography.
New Balance, founded in 1906, is an American brand known for its high-performance athletic footwear and apparel. The company has gained recognition for its commitment to quality, comfort, and innovation, with a focus on designing shoes that enhance athletic performance. Many of its products are manufactured in the U.S. and the U.K., further emphasizing the brand’s commitment to craftsmanship. New Balance also promotes inclusivity with a broad range of sizes. Athletes like tennis player Coco Gauff, basketball star Kawhi Leonard, and sprinter Noah Lyles are signed to the brand, helping reinforce its position in the sports world while broadening its appeal in fashion.
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This font is tagged: Avant Garde, ITC
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