Neue Haas Grotesk™ Display by Linotype is a font based on the title logo from the Taylor Swift album Midnights,
Neue Haas Grotesk Display is a version of the classic typeface designed by Max Miedinger and Eduard Hoffmann in 1957, which became Helvetica. The Display variant is optimized for larger sizes, featuring more refined proportions and sharper details. It maintains the clean, neutral aesthetic of its predecessor but is adjusted for better legibility and visual impact when used in headlines and large text. It is widely appreciated for its timeless, modern look and versatility in both print and digital media.
Midnights, released by Taylor Swift in October 2022, marks a shift towards synth-pop and electronic production, blending introspective lyrics with bold, atmospheric sounds. The album explores themes of self-reflection, anxiety, and love, drawing from Swift’s own experiences and emotions. Tracks like “Anti-Hero,” “Bejeweled,” and “Lavender Haze” showcase her mastery of storytelling, while experimenting with more mature, complex sonic textures. Midnights is divided into two halves, offering a dynamic range of moods from the upbeat “Karma” to the melancholic “You’re on Your Own, Kid.” It also includes collaborations with Jack Antonoff and William Bowery, further pushing her artistic boundaries. The album received widespread critical acclaim for its lyrical depth and musical evolution, solidifying Swift’s place as one of the most versatile and influential artists of her generation. Midnights became a commercial success, breaking records and resonating deeply with both long-time fans and new listeners.
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This font is tagged: Eduard Hoffmann, Linotype, Max Miedinger, Neue Haas Grotesk Display, Taylor Swift
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