Speedo

Speedo

Baker Signet Std by Bitstream is a font based on the Speedo logo.

Baker Signet, designed by Rudolph Ruzicka in 1955, is an elegant serif typeface known for its transitional style, blending old-style and modern serif characteristics. Its sharp contrasts and refined letterforms make it ideal for high-end publishing, invitations, and corporate branding. The typeface offers a timeless, sophisticated look with versatile readability.

Speedo is a globally recognized swimwear brand synonymous with high-performance aquatic apparel and a rich heritage in competitive swimming. Founded in 1914 in Australia, Speedo revolutionized swimwear with innovations like the Racerback suit in the 1920s, which offered greater freedom of movement. Over the decades, the brand has pioneered advanced materials and designs, such as the Fastskin series, inspired by the hydrodynamic properties of shark skin, enhancing swimmers’ speed and reducing drag. Speedo has become a trusted name among elite athletes, with its products worn by Olympians and world champions. Beyond competition, the brand caters to recreational swimmers with a range of stylish and durable swimwear, goggles, and accessories. Speedo’s commitment to performance, innovation, and sustainability has cemented its status as a leader in aquatic sports, making it a symbol of excellence for swimmers of all levels around the world.

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