Got Milk?

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Got Milk?

Phenix American by Monotype is a font based on the Got Milk? logo.

“Got Milk?” is a famous advertising campaign that began in 1993 to promote the consumption of milk. It was created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board. The campaign featured various celebrities, athletes, and other public figures wearing milk mustaches and asking the question, “Got Milk?” The ads were intended to be humorous and memorable. The campaign was highly successful and ran for more than two decades, becoming a cultural phenomenon. The phrase “Got Milk?” has since been parodied and referenced in various forms of media, and the campaign is considered one of the most successful and iconic in advertising history.

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