Variex by Emigre is a font based on the Baskin Robbins logo.
Variex is a typeface designed by Zuzana Licko and Rudy VanderLans, released by Emigre Fonts in the late 20th century. It features a modern, geometric design with a distinctive, slightly condensed structure. Known for its clean, technical look, Variex is used in both print and digital formats, especially for headlines and display purposes. The font’s unique forms and clarity make it a versatile choice for contemporary design, aligning with the experimental typographic style of the era.
Baskin-Robbins, founded in 1945 by Burt Baskin and Irv Robbins, is a global ice cream franchise known for its “31 flavors,” offering a wide variety of unique and classic ice cream options. The company pioneered the concept of variety, providing customers with a different flavor for every day of the month. With over 7,000 locations worldwide, Baskin-Robbins continues to innovate with seasonal flavors and dairy-free options. The brand is renowned for its commitment to quality, serving ice cream cakes, sundaes, and frozen beverages. With decades of history, it remains one of the largest and most recognizable ice cream chains globally.
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This font is tagged: Emigre, Rudy VanderLans, Variex, Zuzana Licko
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